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15012015 ikea's forward-thinking strategy made it the top furniture seller in the world it also changed retail forever, analyst warren shoulberg writes on industry. Ikea global strategy case study case study- global strategy essay clarisse lanugan is it necessary to create a global marketing strategy. The basic assumption behind ikea's global strategy was 'one-design-suits-all,' which meant that the company did not adapt to the local markets.
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